How Disney is turning the “fairy tales” of its most beloved Disney animated film into a reality with its “Frozen” television series.
The animated series, which aired its second season on Disney Channel on Wednesday, has been viewed more than 11 million times in the U.S. and more than 3 million worldwide, with more than 1.2 billion views.
Disney has said it has seen a dramatic uptick in engagement since the series began airing.
Disney CEO Bob Iger said that “a lot of people have seen the first season of the show, and they want to see more.”
The company is offering “Fantastic Moments” episodes for the first time, with each episode featuring one of the main characters from the show.
Iger explained the idea of a “fantasy world” as part of the series’ premise.
In addition to the episodes, Disney is releasing a new trailer and a short animated film that will be released in September.
The trailer features a snow globe and a snow queen.
Igers told Fox News that the company is “taking a look at the fairy tale concept and doing a little bit of everything.”
Iger also told Fox that the “Fairy Tale” concept is not only an important element in the show’s story, but it is an element of the Disney brand.
Disney’s “Fantasyland” theme park, which opened in 2021, features a themed attraction called “Foxtrot” that allows guests to walk through a frozen world.
Iers said the new “Fancy” attraction at Disney’s Hollywood Studios is set in a “Snow World.”
“It’s not just a ‘Fantasy Land’ attraction, but ‘Fancy’ is actually a world that is frozen in time and is in a fantasy world,” Igers said.
“That’s really the essence of it, and it’s not something that’s been done before.
It’s not a brand that we’re going to sit and do the ‘Fopper Up’ with.
That is something we’re thinking about doing.
That’s something that we want to do.”
The Disney Channel said it is also exploring an interactive Disney World theme park called “Walt Disney World: Live,” which will debut in 2019.
Disney says the “Wandering Walt Disney” attraction, which is part of its “Magic Kingdom” entertainment, will be open during the Disney-hosted “Festival of the Magic Arts” in 2019, as well.
The series is being released on Disney’s YouTube channel, as part, along with its streaming service, of the “Discovery Channel’s” “Family Adventures.”
The channel, which began airing the first two seasons of the TV series in late 2017, will expand to more than 100 new series starting in 2018.